Child Safety Standards

⚠️ See Something? Report It Immediately.

If you encounter any content or behaviour on Amar that you believe involves the exploitation or endangerment of a minor, report it immediately.

Amar is strictly an adult platform. Users must be 18 years of age or older to register and use the app. This requirement is enforced through:

Date of birth collection during registration.
Reporting tools and moderation, so members can flag anyone who appears to be under 18.
Immediate account termination upon discovery of underage users.
Zero tolerance for users who lie about their age to gain access.

Amar has an absolute prohibition on Child Sexual Abuse Material (CSAM). This means:

Any content that sexually exploits or depicts minors in any form is strictly forbidden.
Accounts found sharing, requesting, or possessing such material are permanently banned and immediately reported to law enforcement.
We cooperate fully with the South African Police Service (SAPS), Interpol, and the National Center for Missing & Exploited Children (NCMEC) as required.
All CSAM reports are submitted to NCMEC's CyberTipline as required by applicable law.

The following are strictly prohibited on Amar and will result in immediate permanent ban and reporting to authorities:

Any sexual content involving minors (CSAM).
Grooming behaviour — attempting to build a relationship with a minor for the purpose of exploitation.
Solicitation of minors for sexual purposes.
Trafficking, exploitation, or coercion of any person, particularly minors.
Sharing personal information of minors without parental consent.
Content that glorifies, normalises, or encourages harm to children.

Amar actively works to detect and remove harmful content through:

User reporting: All users can report any profile, message, or content using in-app report tools.
Human review: Reported content is reviewed by our safety team within 24 hours.
Face-match verification: Our optional verification compares a short selfie video with the profile photo, which helps show that a profile belongs to a real person. It does not confirm a person’s age.
Immediate removal: Violating content and accounts are removed without notice.
Law enforcement cooperation: We provide account data and content to law enforcement agencies upon valid legal request.

You can report child safety concerns through multiple channels:

All reports are treated with strict confidentiality. You will not be required to reveal your identity when reporting.

All Amar team members and contractors who have access to user content are required to:

Complete child safety training before accessing any production systems.
Immediately escalate any discovered CSAM to our safety lead and legal team.
Report discovered CSAM to the NCMEC CyberTipline within 24 hours of discovery, as required by the PROTECT Our Children Act (and applicable SA law).
Never download, forward, or retain CSAM for any purpose other than reporting.